Crisis Management Primer for Manufacturers

A crisis is a turning point for a business. A company can emerge from a crisis stronger than ever, or it may suffer damage that threatens its very future. Catalyst Connection worked with C4CS®, a leader in crisis management, to create this how-to guide on effectively preparing for and successfully responding to critical adversarial events, emergencies and crises. Management teams should not ask if their company will face a crisis but instead focus their attention on when, where, and how the next crisis is going to happen and what potential impact it will have. Enabling employees across business functions to be ready to respond in the best way possible must be the overarching goal.