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Strategic Marketing

Manufacturers, large and small, benefit from a strategic marketing plan.

Increased sales and profits are rarely won through guessing games and random marketing activities. A clear marketing message is needed that clearly defines the unique benefits of the product, service and company. Then that message needs to be communicated to potential customers through a coordinated marketing campaign.

The Catalyst Connection Difference

We have found that increased market awareness and subsequent sales are rarely won through guessing games and random marketing activities. A market strategy followed by clear and consistent messaging is needed to clearly define the unique benefits of the product, service and company. Then, that message needs to be communicated to potential customers through a coordinated marketing campaign.

Our approach utilizes best practices to take your strategic marketing efforts to the next level. We help you better understand your strengths, your customers and your competitive landscape. As your strategic marketing partner, we help you leverage your strengths to build a strong market strategy and brand that delivers value and differentiation in the eyes of your target customers.

We have a track record of successfully developing and executing strategic marketing plans that support a company's growth goals and initiatives. We work with clients to create and execute customized plans that maximize impact and ROI.

Tools for Success

B2B Website Development - turnkey website solutions for manufacturers, from design thru launch. Includes messaging, photographs, specifications and other information needed for a website that delivers more leads.

Digital Assessment – assessment of your website performance and social media practices against your competitors and best practices.

Lead Generation – lead generation via telemarketing, email campaigns and trade show marketing.

Market Opportunity Assessment – evaluation of market segments to determine a company's best opportunities for successful penetration and/or growth.

Market Research – Primary research and analysis using online surveys, phone surveys and face-to-face interviews with target individuals.  Secondary research and analysis using on-line resources to determine market size, drivers and trends, identify key market players, assess the competitive environment, identify sales and marketing channels, etc.

Prospect Database Development – we provide a cleansed database of prospect companies and targeted individuals within those companies. We can also provide a database of buyers and influencers in targeted industry segments and geographies.

Search Engine Optimization - a comprehensive, tested process that improves your website's ranking in search engines, thus increasing your company's visibility leading to a pipeline of qualified prospects to drive sales.

Social Media – determine the right social media channels for your business and develop an action plan to achieve objectives.

Video Marketing & Production – videos have become one of the leading ways companies attract customers on the web. We work with you to plan, shoot and edit the production of a professional HD video. We'll also help you market the video through online and social platforms to attract qualified prospects.

Website Analytics – understand how potential buyers are using your site and identify ways to increase your lead conversion rates. Receive monthly updates and quarterly recommendations for improvements and prospect conversion.

Website Sponsored by

Arnett Carbis Toothman DQE Communications S&T Bank