Product Launch Planning
An effective product launch can have a significant impact on whether a new product succeeds or fails in the marketplace.
According to Michael Porter, competitive advantage must come from the ability to create and then commercialize new products and processes. To help you achieve launch and product commercialization success, our experts will share best practices and give you the tools so that you can:
- Position your product effectively against competitors
- Target the right customers
- Save time creating launch documents
- Shorten time-to-market
- Increase the likelihood of new product success
We will work with your product development team to define what success looks like for your new product. We’ll then work with you throughout your development process to help you capture voice of the customer so that customer priorities are defined and your value proposition is validated, both of which will lead to a stronger Go-to-Market Plan. We’ll also work with you to implement your Go-to-Market Plan if desired.
Our launch process will keep your team focused and on the same page so that time-to-market is reduced and the likelihood of success is increased. Our process can also be easily customized to your specific needs.
Benefits
- Increase likelihood of new product success
- Generate sales more quickly
- Increase customer confidence in new products
Next Steps
Connie Palucka is a Senior Market Development Consultant on staff at Catalyst Connection. She has more than 20 years experience working for top manufacturing companies in development and strategic planning.
Click Here to learn more about Connie or email her directly at cpalucka@catalystconnection.org.
Connie is teaching a one-day course on Lean Product Development on Thursday, January 21, 2010.
Click Here to learn more about the class and register.